Fords New Mindfulness Car Is Designed To Relax You
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Fords New Concept Mindfulness Car
At the Munich Motor Show Ford unveiled some very unique ideas. The mindfulness car is currently in its in concept phase. Ford want this car to help users be more relaxed on the road. Mark Coleman created meditation guides for the car and the following to say about the new car:
“Mindfulness helps people to be more focused, calmer and achieve greater clarity – and when you’re behind the wheel, this can help make you a better driver”
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Hygiene & Cleanliness in the Mindfulness Car
What features could a car have that could possibly help with relaxation? Well Fords Mindfulness car has a large portfolio of gadgets for exactly that. We’ll start with hygiene and cleanliness, since it’s hard to relax if your car is a mess. The car sports a feature called “Air Purge”. This can be activated from your key-fob and will shoot a burst of clean air when the driver gets in. The air is passed through filters protecting from dust, smog, allergens, bacteria sized particles and even a UV diode with the potential to kill viruses. So now we know you’ll be clean and safe in the mindfulness car, but how will you relax?
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Relaxation Features
Automatic climate control to ensure the temperature inside the vehicle is always perfect, matched with ambient lighting. The seats keep track of your breathing and heart-rate, which are displayed to you on screen and the car uses this knowledge to make guesses on your stress levels. The car has speakers tailored into the headrests, and they play ambient music depending on your location, such as a drive by the seaside will sound very different to a rocky climb through the mountains. The cars head rest also doubles as a neck rest to allow for the “power nap” feature which is where the car creates room for a napping area by reclining the chairs. Finally the car also features a yoga setting on screen, however we have to await more information on this.
Do you hope the Ford Mindfulness Car makes it to production? There have been many mixed reviews and thoughts about the project.
We live in a world where stress is mounting constantly. So there’s a large group of people advocating for a concept like this, but in reality how much can this car really calm you down? The flip side to this argument from those opposed to the concept call the car “gimmicky” and not worth the money spent.
Will The Car Make It To Production?
We’re unsure if you’ll ever see this Ford out on the streets. If it is a serious production then it will likely be a limited run and only used in PR and sold in small quantities. Others are suggesting this car is attempted to break into the public transport sector. With its relaxing and cleaning features it would make for an excellent taxi vehicle and the technology could be adapted to buses and other larger public transport vehicles. Most people just consider this a somewhat expensive PR stunt from Ford to gain some limelight as people (like us) discuss the car and talk about its features and how viable it is. In that sense the car is already paying for itself. Car manufacturers are constantly pushing the limits further and further for media attention- This is to help offset advertising costs. We live in a world of overstimulation where everyone is battling for your attention and regular ads are less and less appealing. Enter a car like the Ford Mindfulness to shake up the playing field.
