Motoring News

French Car Ads To Promote Walking By Law

France has a new law coming in March 1, 2022. Failing to comply with their new law can result in companies receiving a fine of up too 50,000 euros per day.

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The New Law

The new law in France is particularly aimed at the auto industry and their marketing campaigns. This law applies to digital, video, television and print adverts for new cars. The campaign is called #SeDéplacerMoinsPolluer (#MovingPollutingLess). Car companies will be forced to place a green message in all their ads, promoting walking, cycling or public transport. The exact terms of the law state that the company must pick on of the following slogans and display them in their advert, “pensez à covoiturer” (“remember to use car-sharing services”), “au quotidien, prenez les transports en commun” (“use public transportation for everyday trips“) & pour les trajets courts, privilégiez la marche ou le vélo” (“walk or bike if you’re taking a short trip”).

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Frances Reaction

Most car companies in France have said they agree to the new rules. There are a few measures taken to ensure that the companies don’t use any sly work around. The ad campaign must occupy a minimum of 7% of the ad, must be displayed horizontal and in the case of radio ads, the chosen slogan must be verbally said after the advert. Volkswagen agree to the new terms with no resistance, however Hyundai France CEO had the following to say, despite saying they will comply:

“There’s a paradox: the law doesn’t differentiate between the different powertrain types. That’s a bit counter-productive if we consider that the government wants to increase EV sales. I think it also takes away personal responsibility, and it stigmatizes the car. It means that, broadly speaking, we need to find alternatives to driving. It’s the first time that the government sends such a direct message. If I’m going on a short trip that requires taking a busy road, I’m not going to walk or take my bike.

France As A Green Country

France has made significant efforts to become a more environmentally friendly and sustainable country in recent years. Here are some examples of France’s “green” initiatives:

  1. Renewable energy: France has set a goal to produce 40% of its electricity from renewable sources by 2030. The country has invested heavily in wind and solar power, and has also invested in research and development of new renewable technologies.
  2. Sustainable transportation: France has implemented policies to encourage the use of sustainable transportation, including investing in public transportation, bike sharing, and electric vehicles. Paris has also implemented a car-free day once a year to promote sustainable transportation.
  3. Energy efficiency: France has set ambitious energy efficiency targets and has implemented policies to improve the energy efficiency of buildings and appliances. The country has also implemented a carbon tax to incentivize individuals and businesses to reduce their carbon footprint.
  4. Sustainable agriculture: France has implemented policies to promote sustainable agriculture, including banning the use of pesticides and implementing organic farming practices.
  5. Environmental protection: France has taken steps to protect the environment, including banning single-use plastics, protecting biodiversity, and reducing pollution.

While France has made significant efforts to become more environmentally friendly, there is always more that can be done. Like many countries, France faces challenges in reducing its carbon emissions and transitioning to a more sustainable economy. However, the country’s efforts in recent years suggest a commitment to creating a more sustainable future. Wanting to be a prominent figure in Europes bid to be more eco friendly, France is doing a lot to make strides towards a cleaner auto future. Hopefully many can learn by Frances example.

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